Reminders allow you to easily redeliver albums to your guests and advocates. Reminders are a powerful way to extend the social reach of your photos.
This feature is available in Standard and Plus plans.
There are different options for you to choose from for delivering automatic reminder albums to your guests. A few default reminders are set up with standard email content, but you can create and manage email templates for the different types of email deliveries. Reminders can be set up to be delivered once or annually.
Automatic reminders can be created to send to a variety of guest segments:
- Guests who haven't viewed their album
- Guests with no referral leads
- Top Advocates
- All guests
- Guests with a birthday
Guests who haven't viewed their album
Who wants to be checking their email on vacation?
You can specifically remind guests who haven’t viewed their albums. We suggest configuring this reminder with a shorter time period, around 3-7 days after their album was first delivered. By doing this you will give them another chance to view their photos. This will also limit support you might have to provide to guests if they accidentally deleted the original email.
These reminders are set up by default to go out 7 days after the original album was delivered.
Guests with no referral leads
You can specifically remind guests who haven’t generated any referral leads. This means they either didn't share their photos, or they shared but didn't generate any referrals.
We suggest configuring this reminder after a longer period, around 30-180 days after their album was first delivered. By doing this you will give them another chance to share their experience with friends and family.
These reminders are set up by default to go out 180 days after the original album was delivered.
An advocate is a guest who shares their album and generates referrals. From the Guests page you can view advocates for any time range you'd like, sorted by who generated the most inbound referral leads from sharing their albums. Top Advocates are your guests who have done the most sharing of your brand message to their network of friends and families.
Using the email templates feature you can create a template with a specific thank-you message or a special offer just for your top advocates. Choose the minimum number of referrals in the past month for your top advocates to qualify to receive this unique message and that's it. Every week your top advocates will receive an email reminder with their own photos and a specific message just for them. The top advocate reminder will be delivered to your guests one time.
Automatically re-market to guests with their own personal memories. You now have the option to customize exactly when your reminders go out so you can remind guests at the times they are most likely to take action.
All Recipient reminders are set up by default to go out 364 after the original album delivery and it repeats annually.
This feature is available in Standard and Plus plans that use The Flybook Integration.