How to communicate why you use smartphones?

Fotaflo recommends that smartphones be used to take photos and videos. This article will give you some responses you can provide to your staff and guests.

Nearly everyone these days uses their smartphone to take all of their personal photos. Smartphones are trusted to capture and store the most important memories, including baby photos, vacation photos, milestones and so on. This is proof that smartphones are completely capable of delivering the quality, performance, and reliability required to satisfy your guests' expectations. The number of DSLR cameras sold has dropped by half since 2012. This is almost entirely due to smartphones becoming capable enough for the average person.

Photo and Video Quality

Let's get this one out of the way first. There's no denying that a dedicated traditional camera can take better photos. But with a photo marketing service your goal isn't to take magazine-style high-end photos. Your goal is to satisfy your guests desire to have meaningful memories of their experience.

Smartphone technology is changing at an incredible pace. Current smartphone models outperform traditional digital cameras from only a few years ago. In most cases you and your guests wouldn't even be able to tell which photo was taken with a DSLR versus a smartphone, unless you're an avid amateur or professional photographer.

Keep in mind that photos are almost entirely shared online (indeed that's the benefit of a photo marketing solution) where you rarely need more than a few megapixels. Full HD resolution (1920 x 1080) is around 2 megapixels, and even new 4k displays are only around 9 megapixels. If you wanted to print a 12 megapixel photo you could print larger than 9" x 14" without any scaling required.

Ease of Use

Your staff are already familiar with using a smartphone to take photos and videos. They've probably been doing it for years. There's no doubt that a smartphone is easier to use than a traditional camera, even in fully automatic mode. Smartphones are designed to work with the web they save photos and videos in ready-to-use formats. You don't need to edit or convert your files before delivering them. With a traditional camera you're stuck uploading and sorting photos the old fashioned way. Or worse, hiring someone to run SD cards back and forth across your location.

A smartphone running the Fotaflo Android or iOS app automatically monitors for new photos and videos, applies labels and other meta data, and uploads them. This streamlines your operations and provides the guests quicker access to their albums.


While there are solutions for making DSLR cameras water and impact resistant, they only add to the bulkiness and difficulty of using such cameras in challenging environments. Even out-of-the-box, most current smartphones are water and dust resistant to a degree that traditional cameras haven't yet achieved.

Smartphones are more compact and lighter to carry. This is very important if you have staff who are performing multiple roles. Having a full-size traditional camera swinging around your neck while you're trying to lead a group through a guided experience is not only a pain, but can impact safety as well.

We recommend using rugged cases for your smartphones. A smartphone in a rugged case is smaller, more durable, and able to be attached to your belt, harness, or other gear. With such a case and Fotaflo's custom 2-point carrying system you can be confident that your smartphone will outlast a traditional camera.


Here is a quick response to someone that asks why you use a smartphone to take photos:

We use smartphone because the app on the device allows us to automatically upload the photos, so we get the albums out quicker. We are also outside and moving around, so we needed a device that is durable and waterproof. We know all the best locations to take photos that are going to be enjoyed.